Ædifica and Kingsmen organize a “Go go speak Montréal”
Inspired by its “Asia a go-go” tour from last May, Ædifica wanted to give its retail partners a taste of the exciting and culturally immersive experience in commercial design offered by Shanghai and Seoul. On the evening of October 15, Ædifica thus hosted an exclusive event in its offices called “Go go speak Montréal.”
What trends grabbed the attention of our experts on the Asia a go-go tour? How can we draw from these emerging trade practices to respond to changes in Quebec and Canadian markets? Stéphane Bernier, Director, Retail Design at Ædifica, shared his impressions and facilitated the evening’s discussions.
For the occasion, Envirosell, world-renowned for its research in consumer behaviour, presented a thought-provoking portrait of the behavioural differences between the Asian and North American markets.
With over 50 people in attendance, the discussion-filled evening was a resounding success for Ædifica and Kingsmen, who organized the event.Back to list