Ædifica and Brodeur Frenette : A New Business Strategy and Partnership

With a common understanding of the issues and challenges we all face, and in order to better seize the many opportunities related to the emerging needs of their business sectors, Ædifica and Brodeur Frenette are proud to announce the following changes today:

• Brodeur Frenette's urban planning and urban design team, led by André Brodeur, joins Ædifica.
• Brodeur Frenette's strategic consulting team, led by Richard Frenette, becomes BF Stratégie;
• Ædifica and BF Stratégie announce strategic partnership agreement.

"The desire to consolidate Brodeur Frenette's ability to offer innovative strategic services led us to a solid partner with both the experience and the ability to create a platform for sustainable growth within the company," said Richard Frenette, Senior Partner at Brodeur Frenette.

"The arrival of André Brodeur and his team at Ædifica enables the integration of all the expertise required to provide visionary guidance to cities, transportation organizations, communities and other real estate and urban development stakeholders, who are invited to review their planning paradigms and strategies in terms of mobility, densification, mixed-use and well-being," added Jean-Pierre Généreux, President and CEO of Ædifica.

The BF Stratégie and Ædifica partnership also signals the integration of creative, technical and decision-making disciplines, including risk management, enabling comprehensive customer support through all phases of definition, planning and implementation of future-oriented solutions of every scale and nature.

On the strength of shared values, fruitful past collaborations and a shared understanding of the issues and challenges facing people, communities and organizations, the firms see this new business strategy as a unique opportunity to maximize the creation of value for their customers, activate strategic growth, stimulate innovation and develop the best talent.