SAQ Signature concept honored by the Retail Design Institute
On Monday, January 10th, 2011, the Retail Design Institute held the 40th International Store Design Awards Gala in New York City. Ædifica received the 1st place award in the Specialty Store, 3,001 to 5,000 sq.ft. category for the SAQ Signature store it co-designed with Sid Lee and the SAQ.
The SAQ (Quebec Liquor Board) operates over 400 stores under different banners addressing different market segments. The Signature banner addresses the connoisseurs and aficionados.
The Quebec City Signature store seamlessly blends interior design and communication to create a modern day experience of the traditional wine cellar.