SnackBox
Retail

SnackBox

AWARDS - 2011 Retail Design Institute International Store Design > Store of the Year / First Prize / Special Innovation Award

SnackBox : The art of reinventing the New York street food venue

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SnackBox stands out for its bold and functional design. Using a standard 20-foot shipping container as its base, we created an easily mobile and fully self-sufficient kiosk, while complying with the strict requirements of the New York authorities. In collaboration with renowned restaurateur Jonathan Morr, we developed a new brand identity and a striking design, characterized by a white box adorned with black striped patterns, offering a sharp contrast to the visually saturated environment of Times Square.

This unique concept reinterprets the industrial roots of food concessions into a modern and aesthetically striking gastronomic experience. SnackBox maximizes its operational efficiency while minimizing its energy consumption through high-performance kitchen equipment and LED lighting. Fully autonomous, it integrates water tanks and a hybrid energy system. At night, it closes in on itself to become a secure cube, ready to redeploy in minutes. SnackBox illustrates our ability to transform constraints into creative and award-winning solutions, reinventing existing commercial typologies with an innovative and sustainable approach.

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