SnackBox

AWARDS - 2011 Retail Design Institute International Store Design > Store of the Year / First Prize / Special Innovation Award

SnackBox : The art of reinventing the New York street food venue

Expertises

Retail Environment

Our team at Ædifica had the opportunity to reimagine the traditional New York street food cart with the award-winning SnackBox, recipient of the international RDI "Store of the Year" and Special Innovation Award in 2011. Mandated by the Times Square Alliance as part of the redevelopment of this iconic site, we met the challenge of designing a cutting-edge food concession for Broadway.

SnackBox stands out for its bold and functional design. Using a standard 20-foot shipping container as its base, we created an easily mobile and fully self-sufficient kiosk, while complying with the strict requirements of the New York authorities. In collaboration with renowned restaurateur Jonathan Morr, we developed a new brand identity and a striking design, characterized by a white box adorned with black striped patterns, offering a sharp contrast to the visually saturated environment of Times Square.

This unique concept reinterprets the industrial roots of food concessions into a modern and aesthetically striking gastronomic experience. SnackBox maximizes its operational efficiency while minimizing its energy consumption through high-performance kitchen equipment and LED lighting. Fully autonomous, it integrates water tanks and a hybrid energy system. At night, it closes in on itself to become a secure cube, ready to redeploy in minutes. SnackBox illustrates our ability to transform constraints into creative and award-winning solutions, reinventing existing commercial typologies with an innovative and sustainable approach.