Psycho Bunny

Expertises

Retail Environment Electromechanical Engineering

Distinctions :

- Prize at at the 49^th edition of the International Store Design Awards at the Retail Design Institute 2019 - a member of the Institute's Class of 2019.

- Prize in the category « « Innovation Award for Visual Merchandising », at the 49^thedition of the International Store Design Awards at the Retail Design Institute 2019.

- Silver Award in the category « Pop-Up Store category », Shop! Design Awards 2020.

- Grand Prize in the category « Grand prix - Stand de foire, pop-up store & kiosque », Grands Prix du Design 2020.

Ædifica played a pivotal role in transforming the retail experience for Psycho Bunny, working closely with the brand to shape spaces that embody its bold and dynamic identity. This project represented a unique opportunity for our team to redefine the relationship between a brand and its customers, going beyond simple commercial function to offer a fully immersive experience within the world of Psycho Bunny. One of the major challenges was to design environments capable of supporting Psycho Bunny’s rapid expansion, as the company grew from just a handful of stores to more than 90 locations worldwide.

Psycho Bunny Pop Up Miami Stephane Brugger H Rweb 02 1

This project reimagines the retail experience for Psycho Bunny by transforming the store into a true art gallery where products become the focal point of an immersive and inspiring journey. Designed to encourage self-expression, the environment celebrates the boldness, authenticity, and confidence that define the brand. Every element of the space contributes to creating an inclusive and dynamic atmosphere, inviting visitors to discover fashion as a form of personal expression.

Inspired by the world of contemporary art galleries, the store showcases collections through an original and unconventional presentation. Garments are displayed as works of art, while lifestyle imagery reflecting the brand’s spirit enriches the experience and strengthens the emotional connection with customers. The integration of a dichroic panel creates a dynamic interplay of color throughout the space while revealing the entrance to the stockroom, which is intentionally visible to promote transparency and accessibility. This openness, combined with a gallery wall that extends throughout the store, creates a seamless dialogue between the different areas of the retail environment.

The design also embraces the juxtaposition of unexpected elements, reflecting the distinctive duality that defines Psycho Bunny. Atypical display fixtures and unconventional installations showcase products in surprising ways, creating a memorable experience that transcends traditional retail expectations. The entire project is infused with the brand’s core values: fun, community, spontaneity, self-confidence, self-expression, and a touch of mischief that sets Psycho Bunny apart on the global stage.

Complementing the permanent store, a pop-up space was conceived as an artist’s studio before the exhibition. More than a temporary retail environment, the pop-up serves as a bold brand statement designed to leave a lasting impression through a vibrant and immersive customer experience. Created using simple, cost-effective materials that facilitate rapid installation and dismantling, the space features brightly colored acrylic tables, fluorescent tube installations, and striking graphic interventions. The storefront, inspired by Psycho Bunny’s iconic colors and visual identity, announces the arrival of the official store while extending the brand experience into every detail of the environment.

Together, the store and pop-up create a cohesive retail narrative in which Psycho Bunny’s products are elevated to the status of art, inviting customers to engage with the brand in a way that is creative, playful, and uniquely memorable.