Bensadoun School of Retail Management

The future of retail education

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Aedifica is proud to have collaborated on the transformation of the first two floors of the Bronfman Building in downtown Montreal to house McGill University's new Bensadoun School of Retail Management. This ambitious project addresses a crucial need in a rapidly changing retail sector by creating a center of excellence where students, researchers, and professionals can innovate and collaborate.

Our architectural approach prioritized increased openness and transparency towards the public space. The uncluttered facades on the ground floor offer extensive display windows, establishing a dynamic visual dialogue with Sherbrooke Street West and McTavish Street. The entrances, renovated in McGill University's colors, clearly identify the institution.

The heart of the project lies in the design of the Retail Experience Lab, a multifunctional and adaptable space strategically located. A true showcase for the School and its integrated research method, this lab allows for direct interaction and demonstration of best practices in the sector. The interior layout has been designed to promote flexibility, accommodating teaching as well as research, conferences, and industry collaborations.

Our expertise in the redevelopment of complex spaces has made it possible to translate the innovative vision of the Bensadoun School into an inspiring and functional spatial reality. We brought significant added value to the design of an emblematic place that reinforces McGill University's identity and its leadership in the field of retail education. This project demonstrates our commitment to creating environments that foster innovation, collaboration, and a positive impact on the community.