Birks, Toronto

Inside, the main retail floor is structured around a geometric carpet motif inspired by the Maison’s signature blue boxes. Display counters and presentation stations are positioned to guide clients naturally through the space, offering a balance between elegance and approachability. Every element—from the refined wall treatments to the custom lighting and showcases—reflects the craftsmanship and artistry that define Birks’ legacy. Proportions, rhythm, and scale are meticulously orchestrated to create an atmosphere of comfort, intimacy, and discovery.

Beyond design, Ædifica’s role extended into strategic experience consulting, leading an upstream analysis to identify opportunities for enhancing the customer journey at every touchpoint. This process informed a comprehensive intervention plan that addressed furniture, finishes, product sequencing, navigation, and digital integration within the in-store environment.

Ædifica also developed the design standards and architectural guidelines for the Birks shop-in-shop network, ensuring visual coherence and operational efficiency across future locations. The mandate continued through construction documents, site supervision, and full project management, with rigorous oversight of timelines and budgets.

The project earned prestigious recognition at the SHOP! Awards, receiving distinctions for both Design Excellence and Façade Innovation. Ædifica continues to collaborate with Maison Birks on their national and international retail expansion, including the major renovation of their flagship store in downtown Montréal—a testament to an enduring partnership built on shared values of craftsmanship, innovation, and timeless design.