Massimo DuttiNorth America
Ædifica was commissioned to roll out the Massimo Dutti brand since its arrival on the North American retail scene in 2012. To date, nearly 10 boutiques have either opened or are set to open soon. The U.S. flagship location covers a stunning 4,000 square feet over three floors on New York’s iconic Fifth Avenue. Massimo Dutti’s renown has been growing steadily with new locations popping up in Washington, Toronto, Montreal and Laval. Beyond project supervision, Ædifica provides the Spanish fashion house with full-service management that includes revamping the design concept to meet North American standards, coordination of lighting and furniture and so on.
LOCATION: Multiple across the USA and Canada
TYPE OF INTERVENTION: Retail outlet rollout (interior design coordination and adaptation, architecture, construction management)