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Adidas Y-3

BERLIN, GERMANY

The concept for adidas’ high-end Y-3 line was adapted for a space inside the Mientus department store in Berlin. Created within a tight two-month deadline, the flagship boutique’s limited space was optimized to highlight the ready-to-wear collections' avant-garde feel. Variations in glass and clear and smoked mirror forms introduce a level of complexity and create elegant, refined contrasts throughout the space. Together, the mainly monochrome furniture, ceiling and surfaces inspire movement, accentuating the essence of the brand and its simple, direct approach to the retail world. The apparel and accessories are set in the foreground for maximum impact.

LOCATION: Berlin, Germany
TYPE OF INTERVENTION: Interior design
AREA: 500 sq. ft.
COMPLETION: 2011

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