adidas

Global retail design services

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Our team at Ædifica established a successful and lasting partnership with Adidas from 2006 to 2015, actively contributing to the evolution of their retail concepts, primarily for their "Sports Style" brands. Working closely with Adidas' Global Retail Concepts team, we played a key role in developing new store concepts, managing and adapting existing designs, and overseeing their implementation worldwide.

Our first significant mandate was the development of a shop-in-shop concept for adidas USA, marking the launch of a special collection in partnership with the American retailer Finish Line. Building on this success, we collaborated on several major projects, including the adidas Originals Atelier concept in 2007 and the SLVR retail concept in 2008, both co-developed with a partner agency. The Originals Atelier concept was simultaneously launched in New York and Berlin, while the SLVR concept was implemented in eight international cities.

From 2008 to 2015, our involvement extended to store planning and the development of preliminary intent drawings for the Originals, SLVR, Y3, and Porsche Design brands, across an impressive total of 212 sites worldwide. These varied projects included street stores, locations in shopping centers, shop-in-shops, and strategic spaces within Adidas brand centers, notably on the Champs Élysées, in Beijing, and in Shanghai.

Our expertise also translated into the development of store planning manuals and design standards for the Original Atelier and SLVR retail concepts, as well as the training of Adidas regional teams at the Brand Center in Herzogenaurach and through online sessions. Our close collaboration with Adidas' retail sourcing team and its suppliers enabled us to optimize the designs and installation details for the concepts under our responsibility, ensuring successful implementation on an international scale.