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Rio Tinto Alcan Planetarium

Montréal, Québec, Canada

Espace pour la vie hired Ædifica to develop a signage strategy for Montreal’s Rio Tinto Alcan Planetarium. By definition, a planetarium’s walls are not flat, to wit, an innovative approach to signage was needed. Turning challenge into opportunity, Ædifica’s visual identity team opted to play with unconventional shapes and materials and came up with a system that is at once cheerful and functional. Clever and subtle folds of black and white bring to mind night and day as visitors are guided along their path. Subtle planetary metaphors enhance the visitor experience, while respecting the institution’s educational and scientific mission. Programming and pathways were also created to accommodate the different clienteles (families, international tourists, local visitors, etc.). The output blends seamlessly into the contemporary and enduring lines of the new space.

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