Desjardins Marché-CentralMontréal, Québec, Canada
Located on the corner of Chabanel and Marché-Central Streets, the new Desjardins service center is yet another innovative concept for Desjardins Group. A one-stop shop for all Desjardins products and services, the new space addresses the needs and financial projects of any target clientele. Guided by brand design standards developed by Ædifica, our designers created a welcoming, bright, open and transparent space, punctuated with light shades, where wood is prominently featured. The user's path is configured into different zones: the reception area, a space to present products and offers, the ATMs and counters, an event space, and even a customizable collaborative space. The interior design proposes a smooth progression from public to semi-private spaces to ensure confidentiality as the user moves through his experience. In this service centre, where everything is designed and positioned to personalize and improve the user experience, even the manager's office is located in the middle of the spaces to make sure he is accessible at all times.
LOCALISATION : Montréal, Québec, Canada
TYPE OF INTERVENTION : Interior design
SURFACE AREA : 5,000 ft2
VISUAL IDENTITY : lg2, with the participation of CRI agence
DIGITAL EXPERIENCE : Pénéga
COMPLETITION : juin 2015