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MEC opens its flagship store on Toronto's Queen Street West

Designed by Ædifica with the collaboration of Sweeney & Co, in charge of the base building architecture, MEC’s new flagship store on Queen Street West in downtown Toronto offers a renewed experience. The store includes unique experiential features ranging from a climbing wall to virtual reality technology while being carbon neutral, like all MEC buildings, using renewable energy.

The new store includes 35,750 square feet of commercial space in a building of approximately 54,000 square feet. The store design includes a floating canopy to mark the entrance to the store, with wooden interior elements to display the products. "The unique and central attraction of the space is a giant cross-laminated timber (CLT) wall. In fact, it is one of CLT’s largest facilities in a retail environment. ", expresses Stéphane Bernier, director of the design studio at Ædifica.

More than just a retail store, the space offers a unique customer experience. It includes, among other things, an open-air community space such as a "base camp" that can be used to organize practical clinics, community events and connect members with places to camp, hike and do outdoor physical activity.

Supporting MEC since 2008, Ædifica’s team is responsible for the design and deployment of its stores across Canada. Ædifica is currently working on the relocation of a MEC store in downtown Vancouver, which is currently under construction.

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